Cobra Hydro UK is a fast expanding company for the design, manufacture and installation of odour control systems, sludge dosing applications and dust suppression requirements across the United Kingdom and most recently, internationally.
To focus a project within an industry where they wanted to grow their client base. Our approach was to,
- Build a list of who the decision makers were
- Create brand awareness and educate prospects on the benefits via email
- Call the contacts to get feedback on the relevance of our products in their industry
- Close meetings and export interested prospects into system for further digital nurturing
Over 100 new decision makers details were gathered ready to be imported into a lead nurturing platform, around 150 emails were sent creating great brand awareness whilst educating prospects on our services and phone / F2F meetings were booked.
“Overall, we were pleased with the results. We were entering into a new industry and the campaign has given us a good insight into what is possible and the general interest. We also have a new list of names and emails to nurture further and establish exactly how big the demand really is for our services within this sector”.